NOM Collection
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Digital Marketing & E-Commerce
We worked closely with NOM Collection's owner, Anna Capretto to craft a new brand identity for what was a legacy maternity brand.
It was important to Anna that the brand evoke a sense of effortless style and modernity - speaking to the millennial mom, with versatile pieces that could be worn before, during and after pregnancy.
Updating the dated e-commerce site was our first project with NOM. Using the existing Shopify platform, we customized a modern template, organized collections, and researched intentional upsell and resell apps to boost revenue.
Email Marketing
Newsletter campaigns were heavily graphic, leaning on our gorgeous professional photography as well as a growing library of content from micro-influencer and ambassador partnerships.
We established NOM as a knowledge leader in the maternity industry, inspired by Anna's own experience as a mother, as well as drawing from her experience successfully running a 40+ year old maternity and baby boutique.
Taking advantage of every opportunity to surprise and delight the NOM customer, we designed updated packaging and garment labels.
NOM Collection | Online Order Insert
Retail Marketing Collateral
As an increasing percentage of NOM Collection's revenue came from online orders, we decided to focus on our packaging and unboxing experience. We were tasked with sourcing eco friendly options for brand appropriate tissue and stickers.
Elevating the buyer's journey and streamlining returns, we crafted a visually stunning insert accompanying each order. This included inspiring messages for new moms, complemented by ambassador images, and provided easy contact options for customer service.
NOM | Photo Styling
Styling & Photoshoot Management
We loved joining NOM Collection for bi-annual photoshoots, capturing the newest collection on a range of Mama models.
Our role extended beyond the lens, from fine-tuning professional model selections to meticulously organizing shot lists and curating outfit choices, orchestrating each detail for efficient results.
As collaborators in the final image selection, our hands-on approach ensured a seamless fusion of style and substance.
