Essential Apothecary Alchemist
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A Botanical Approach
Packaging updates included new labels for all products and coordinating boxes to elevate the skincare range. Use of photography that captured the botanicals highlighted the ingredients in each product.
EAA | Editorial Photography
Styling & Photography
EAA's philosophy of using organically sourced components and essential oil focused formulations, made the intentional use of plant ingredients an essential part of our design strategy.
With a bounty of ingredients grown on-site, the styling direction celebrates the botanical richness of the range. The intrinsically botanical nature of each product becomes a visual symphony as we explore and highlight each precious ingredient, ensuring that the essence of EAA is not just seen but experienced.
Web Design & E-Commmerce
Our focus for the EAA website was on showcasing the brand's exquisite photography, emphasizing the versatility of each product and crafting a sense of trust through sharing the founder's deep knowledge of skincare and nutrition.
The product range encourages users to 'create your alchemy' by blending products for a personalized experience. To deepen the consumer connection, we integrated documentary style videos and a Beauty Blog written by founder Kate Poole.
Essential Apothecary Alchemist | Email Design & Strategy
Email Marketing
The goal for email marketing with EAA was to keep their highly loyal and dedicated fan base engaged by rewarding loyalty. We kept subscribers engaged with the use of exclusive discounts and access to subscriber's only content.
Each campaign was crafted to resonate with their audience, using engaging copy and high-quality images that showcased the beauty of every product, and highlighted their expert knowledge on a range of health and self-care topics.
Essential Apothecary Alchemist | Retail Product Guide
Wholesale & Marketing Collateral
A large part of the EAA sales strategy is ongoing wholesale outreach and stockist customer support. We were asked to create and maintain annual an Retail Product Guide and Wholesale Catalogue.
For the Retail Product Guide our task was to organize intricate skincare protocol and in depth product information, into a visually compelling resource that upholds brand integrity.
Wholesale catalogues focused on key selling features of each product and highlight merchandising opportunities to increase sales.
