Born somewhere between a tumbleweed and a sage brush, Jessie has the country roots you can’t take out of a city girl. She’s spent a lifetime in the creative pursuit of telling story and defining place through art, design, objects, food & drink. 

With over 20 years of design and retail experience, running other people’s stores was the hobby that got her through school (twice).

"I was very lucky to work for passionate people that knew how to delegate and recognized talent when they had it. But the entrepreneurial spirit runs deep."

As a child she would keep herself busy creating catalogs of clothing she designed and mailing them to her parent’s friends. In 2013, along with her mother and business partner Kate Poole, she opened her first brick and mortar, (E. Smith Mercantile) while doing freelance graphic, branding and packaging design.

JK Creative brings a lifetime of making things together under one roof. Currently finding inspiration in those things handmade where you can feel the time that created it while it’s in your hands, giving purpose to marketing beyond selling a thing – telling it’s true story, attracting the people that need it/want it/champion it, and investing in home.